Ask The Dental Practice Marketing Expert – How Do I Build Credibility With My Dental Advertising?

Dear Dental Practice Marketing Expert,

I am tired of having to offer discounts and such just to get new patients in the door. I want the patients to see how trustworthy, and honest I am, as well as how much experience I have (I’ve been in practice 35 years). How can I convey this through my dental advertising?

Signed, Average Frustrated Dentist

Dear Average Frustrated Dentist,

While it would be nice to simply go on the seniority principle when we promote dental practices, that is not the type of society we live in anymore.

Today’s consumers are increasingly smart (no matter what Britney Spears and Paris Hilton may say) and are looking out for their best interests when shopping for anything. This includes dental care, and considering dental advertising.

With that being said, here are the five rules for building credibility in your dental marketing.

Credibility rule #1: What others say about you is 1000 times more convincing than what you say about yourself.

Using testimonials from current patients saying how good you are at what you do is much better than telling them yourself. Self promotion has it’s place, but third party promotion is always better. Try and integrate this into your dental practice marketing strategy, and see what happens.

Make sure the testimonials are sincere and convey a direct benefit to the consumer. A testimonial saying “You’re great!” is not as good as “I enjoy coming to your practice because you always take the time to answer my questions!”

Credibility rule #2: Nobody cares about the letters.

I call this the show off rule, because it has turned into a contest over who can put the most letters behind their name. You see it all the time in dentistry, John Smith, DDS, MBA, MAGD, FAACD.

Nobody knows what those mean, and thus they are ignored. Sure, you have the qualifications to put them after your name, but save it for your business card. If anything, keep it simple and just use DMD, or DDS. Those, although not known by everyone, are the most commonly recognized acronyms in the dental profession.

Credibility Rule #3: Third party endorsements are huge.

Take the concept of a testimonial one step further, and you have a third party endorsement. This includes getting a separate non-related party to write about, or feature you as an expert.

This includes writing an article for the newspaper, or getting featured in an article.

It really doesn’t matter what this article says, just the fact that you give a quote about an issue, or have your practice featured in a charity event adds to your credibility. This may be more time consuming, and costly, but it is well worth it to be labeled as an expert.

Credibility Rule #4: Educate to excess

You need to educate people so they can make better choices. Writing articles for newspapers, speaking for groups, or anything else you can do to get your name and mind in front of people.

This should be simple information. A report like “Seven signs you may need a crown” is a good one, and would instantly make you look like the crown expert. This not only builds your credibility, but people will pay more to see the “expert.”

This also goes for your patient newsletter. Put good solid information in there that is easy for the regular person to understand. Then, if one of your patient’s friends has a problem, your patient can say “Oh, Dr. Smith wrote about that in your patient newsletter, you should go see him.” Plus, if a patient is looking for additional services, they can learn from the newsletter which is right for them.

Credibility Rule #5: Don’t be afraid to give them the test drive

Finally, as the saying goes, “Don’t tell me, show me.” One of the best ways to prove how nice, competent, gentle, and kind you are is to give a test drive. This means giving a special offer so the new patients can come and experience for themselves your credibility.

Once they se it from their own eyes, they are more likely to return, and refer their friends. Don’t be afraid to give them a small discount to get them in the door, then treat them like a celebrity, whether they are or not. They new patient will realize how credible you are very quickly.

With these five rules in your dental marketing arsenal, you should have all the credibility you need to run a smooth sailing dental practice. Realize that these five rules are powerful in and of themselves, but if you combine all five of them, you can crank up your credibility and believability to levels previously unseen, and you will be rewarded.

Great Features For Dental Marketing Websites

Throughout the years, online dental marketing has been the main tool of most businesses to successfully sell their products and services. This new form of marketing can actually promote your organization and allow it to be accessible to an incredible number of potential customers all around the world. It has been a great support for businesses of numerous industries including those rendering professional services such as dental health care.

To promote your dental marketing services online, you need to begin by creating dentistry websites for your business. These websites will serve as your digital flyers where you’re open to discuss everything regarding your dental business to the prospective patients who may stumble upon your site. To help you produce a very productive dental care website, here are a few factors that you need to know.

Initially, you need to think of dependable and distinctive domains for the dentistry websites. There are actually hundreds of possible domains that are going around your mind now. Decide on the few names that are short and simple to really make it easier to recall. After choosing your domain name, the next step is developing your home page. Keep in mind that internet sites, just like any printed marketing materials, must have an interesting webpage to capture the attention of your visitors on their initial glance. It will be a fantastic help if you’re able to offer some visuals like photographs showcasing your best works. This will make your organization a lot more dependable.

Dentistry websites must also have some informative and helpful dental care posts that help individuals handle minor toothaches on their own. If those people find your tips effective, they’ll certainly visit your dental marketing website on a regular basis, hence there’s a greater possibility that they will get your services. Happy patients can also help you market your business through their stories and recommendations. One more thing that your website should have is an efficient method of communication. For some websites, they’re making use of the chatting tool that allows their site visitors to communicate immediately with their live helpful customer care service. Live chat tools may increase your advertising process and let your company have the highest potential. However, if your website doesn’t have this application or you lack the knowledge to install it, a definite and accurate contact info page will do. This page must include your actual address where your patient can find you, simple street map and contact numbers.

Ultimately, your dental marketing websites should have strong promotion campaign. You can do this with the aid of those SEO companies which have the ability to place your site on top of most search engines’ results. You may contact an SEO expert to learn more about SEO marketing and enhance Ultimately, your dental marketing websites should have strong promotion campaign. You can do this with the aid of those SEO companies which have the ability to place your site on top of most search engines’ results. You may contact an SEO expert to learn more about SEO marketing and enhance traffic to your websites.

Dental Marketing Benefits – Dental Insurance

There are many key elements to finalizing a dental marketing insurance policy. However, an employee needs to ask himself the following before he makes a final decision on a plan: Would the employees like to retain the freedom of selecting their own dental practitioners? Will the method of treatment be decided by the sufferer and also the dentist?

One also needs to ask these questions too: Which kind of routine and preventive dental care is covered? Does the plan include braces, oral surgical treatment, crowns as well as bridges, root canals and treatment of gum diseases? Will the plan cover just about all diagnostic, preventive as well as unexpected emergency services? Including preventive expertise viz. sealants & fluoride treatment options, which might result in cost savings for the individual in the future? Does it provide for the purpose of full-mouth x-rays? Can I trust the dental marketing?

Additionally, you’ll want to ask these questions as well: What kinds of key dental treatment are included? Does the plan cover implants, dentures, or treatment for temporomandibular disorders? Will the program permit specialist referrals? If so, must the dental marketing professional be tied to “the” list of experts to select from? Can the plan provide for emergencies? Just what are the provisions made for emergency care if the patient is on tour? What percent of monthly premiums goes straight into actual care rather than to administration?

Dental Insurance benefit coverage must be taken into consideration but shouldn’t be the determining factor in choosing the treatment. There are numerous dental care plans accessible. Basically they are of 2 types: Managed care and Fee-for-service.

Managed care dental marketing plans are limited forms of dental insurance which aim at lowering expenses as well as payouts. They tend to limit the insurance coverage by limiting the access to care by restrictions (by predefining dentist, specialist, medical center or treatments in form of listings) and restricting level, type and frequency of therapy (normally in the form of conditions in the coverage plan). Fee-for-service dental programs have a freedom of choice selections where it’s possible to pick their own dentist and the fee is paid as fixed by the dentist.